End of the tax year is a big deal in the financial world - and particularly so at Hargreaves Lansdown. In 2018, clients invested over £1bn in the weeks leading up to 5th April.

For that campaign I designed several homepage takeovers, various webpages, all external digital advertising (which involved working with 3rd parties), a number of client and non-client journeys, as well as digital designs specifically for mobile.

That year, overall investment was the highest ever at HL.

Our client ISA campaign page saw a 147% increase in transactions, from £22m in 2017 to £55m in 2018. Mobile saw particularly strong results, increasing from £500,000 in 2017 to £2m in 2018.

Obviously, market conditions play a big part in how much clients decide to invest, so I can’t claim this to be a direct result of my work, but I like to think I helped play a part.

One area I think the impact of my work was more direct were in HL’s pop-ups. In 2017 these generated around £90,000 in client investment. In 2018 I decided to redesign them and improve their UI (such as utilising personalised call to actions). That year they generated £1.8m - an increase of 1,925%.