In 2017, Hargreaves Lansdown released its app; an easy way for 1.5 million clients to manage their investments, from the palm of their hand.

I was asked to design a dedicated, eye-catching microsite to promote the app to the world, as well as all external digital marketing. This involved designing a microsite, building HTML5 banners, producing site assets, developing its own micro-brand, and guiding print designers.

The microsite was hugely successful, and won praise from across the business. It was a hit with visitors as well, with a high conversion rate. It was planned to be live for a month, but given its success, remained online for well over a year.